Marketing practices in developing economy
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Marketing practices in developing economy : cases from South Asia / foreword by Philip Kotler ; edited by Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan.
– New Delhi : PHI Learning, 2009.
xix, 308 p. ISBN 978-81-203-3782-4 Rs.395.00 . MARKETING – DEVELOPING COUNTRIES . Dholakia, Ruby Roy, ed. . Ferhat Anwar, Syed, ed. . Khalid Hasan, ed. . [Title] |