Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza

By: Shah, Kruti.

Contributor(s): D'Souza, Alan.

Material type: Text

TextPublisher: New Delhi : Tata McGraw-Hill Education, c2009, r2011.Description: xxx, 987 p.ISBN: 0-07-008031-3.Subject(s): ADVERTISINGDDC classification: 659.1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	GURUDAS COLLEGE LIBRARY Open access	COMMERCE	659.1 Sh13 (Browse shelf(Opens below))	Available		14457

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