Effective advertising : understanding when, how, and why adertising words / Gerard J. Tellis
By: Tellis, Gerard J.
Publisher: New Delhi : Response Books, c2004, r2009.Description: 201 p.ISBN: 81-7829-370-6.Subject(s): ADVERTISINGDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | GURUDAS COLLEGE LIBRARY | JOURNALISM & MASS COMMUNICATION | 659.1 T239 (Browse shelf(Opens below)) | Available | 11323 |
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