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Brand positioning : strategies for competitive advantage / Subroto Sengupta
By: Sengupta, Subroto.
Publisher: New Delhi : Tata McGraw Hill Education, c2005, r2011.Edition: 2nd ed.Description: xiv, 297 p. ill.ISBN: 0-07-058159-2.Subject(s): PRODUCT MANAGEMENTDDC classification: 658.5| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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GURUDAS COLLEGE LIBRARY | JOURNALISM & MASS COMMUNICATION | 658.5 Se56 ed.2 (Browse shelf(Opens below)) | Available | 11838 |
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| 575.7 W216 The media hypothesis | 621.388 Or16 Television operations handbook | 621.3893 Al79 ed.9 Audio in media | 658.5 Se56 ed.2 Brand positioning | 659 Ar42 A textbook of advertising & public relations | 659 G151 Handbook of advertising and public relations | 659.1 C393 Advertising and promotion in mass media |
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