TY  - BOOK
AU  - Shah, Kruti
AU  - D'Souza, Alan
TI  - Advertising and promotions: an IMC perspective
SN  -  0-07-008031-3
U1  - 659.1 
PY  - 2009///, r2011
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - ADVERTISING
ER  -