TY  - BOOK
AU  - Chaudhuri, K.K.
TI  - Advertising and promotion in mass media
SN  -  978-93-5074-020-0
U1  - 659.1 
PY  - 2002///
CY  - New Delhi
PB  - Abhijeet Publication
KW  - ADVERTISING
KW  - MASS MEDIA
ER  -