TY  - BOOK
AU  - Kolter, Philip
TI  - Marketing management
SN  -  978-93-325-5718-5
U1  - 658.8 
PY  - 2016///, r2017
CY  - Chennai
PB  - Pearson
KW  - MARKETING
KW  - MANAGEMENT
N1  - Accompanied by : Marketing management : Indian case / Prachi Gupta...[et al.]. - c2018. - Various p. - ISBN 978-93-325-8710-6
ER  -