TY  - BOOK
AU  - Mytton, Graham
AU  - Diem, Peter
AU  - Van Dam, Piet Hein
TI  - Media audience research: a guide for professionals
SN  -  978-93-515-0643-0
U1  - 302.23072 
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - MASS MEDIA
KW  - RESEARCH
KW  - METHODOLOGY
ER  -