TY  - GEN
AU  - Tungate, Mark
TI  - Media monoliths: how great media brands thrive and survive
SN  - 0-7494-4108-9
U1  - 338.4730223 
PY  - 2005///, c2004
CY  - New Delhi
PB  - Kogan Page
KW  - MASS MEDIA--ECONOMIC ASPECTS
KW  - BRAND NAME PRODUCTS
ER  -