TY  - GEN
AU  - Chunawalla, S.A.
AU  - Sethia, K.C.
TI  - Foundations of advertising: theory & practice
SN  - 978-93-5024-599-6
U1  - 659.1 
PY  - 2008///, r2011
CY  - Mumbai
PB  - Himalaya
KW  - ADVERTISING
ER  -