TY  - GEN
AU  - Yadava, J.S., ed.
AU  - Mathur, Pradeep, ed.
TI  - Issues in mass communication: the basic concepts
SN  - 978-81-7391-224-6 (set)
U1  - 302.2 
PY  - 2008///
CY  - New Delhi
PB  - Kanishka, in association with Indian Institute of Mass Communication
KW  - MASS MEDIA
ER  -