TY  - GEN
AU  - Rao, N. Venkateshwara
AU  - Mathur, Prashant K.
TI  - Mass communication: recent trends and future prospects
SN  - 81-7391-852-X
U1  - 302.2 
PY  - 2006///, r2009
CY  - New Delhi
PB  - Kanishka
KW  - MASS MEDIA
N1  - Bibliography: p.317-324
ER  -