| 000 | 00574nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | GCL | ||
| 005 | 20150224142331.0 | ||
| 008 | 150224b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a 978-1-4443-3237-7 _c$195.00 |
||
| 040 | _aGURUDAS COLLEGE LIBRARY | ||
| 082 |
_a659.1 _bH191 |
||
| 245 | 0 | 4 |
_aThe Handbook of international advertising research _cedited by Hong Cheng |
| 260 |
_aWest Sussex _bJohn Wiley _c2014 |
||
| 300 | _axxxii, 623 p | ||
| 440 | _aHandbooks in communication and media | ||
| 650 |
_aADVERTISING _xRESEARCH |
||
| 700 |
_4ed. _aCheng, Hong |
||
| 942 | _cBOOK | ||
| 999 |
_c13373 _d13373 |
||