The Handbook of international advertising research
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659.1 H191 | |
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16841 |
The Handbook of international advertising research / edited by Hong Cheng.
– West Sussex : John Wiley, 2014.
xxxii, 623 p . – (Handbooks in communication and media) ISBN 978-1-4443-3237-7 $195.00 . ADVERTISING – RESEARCH . Cheng, Hong, ed. . [Title] |