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The Handbook of international advertising research / edited by Hong Cheng
Contributor(s): Cheng, Hong [ed.].
Material type:
TextSeries: Handbooks in communication and media. Publisher: West Sussex : John Wiley, 2014.Description: xxxii, 623 p.ISBN: 978-1-4443-3237-7.Subject(s): ADVERTISING -- RESEARCHDDC classification: 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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GURUDAS COLLEGE LIBRARY Closed access | JOURNALISM & MASS COMMUNICATION | 659.1 H191 (Browse shelf(Opens below)) | Available | 16841 |
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