Media monoliths
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338.4730223 T834 |
Tungate, Mark. |
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9892 |
Media monoliths : how great media brands thrive and survive / Mark Tungate.
– New Delhi : Kogan Page, 2005, c2004.
ix, 261 p. : col. ill. ISBN0-7494-4108-9 Rs.525.00 . MASS MEDIA--ECONOMIC ASPECTS . BRAND NAME PRODUCTS . [Title] |