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Media monoliths : how great media brands thrive and survive / Mark Tungate
By: Tungate, Mark.
Publisher: New Delhi : Kogan Page, 2005, c2004.Description: ix, 261 p. col. ill.ISBN: 0-7494-4108-9.Subject(s): MASS MEDIA--ECONOMIC ASPECTS | BRAND NAME PRODUCTSDDC classification: 338.4730223| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books
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GURUDAS COLLEGE LIBRARY | JOURNALISM & MASS COMMUNICATION | 338.4730223 T834 (Browse shelf(Opens below)) | Available | 9892 |
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