ONLINE PUBLIC ACCESS CATALOGUE

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1.
Advertising in India : trends and impact / Om Gupta

by Gupta, Om.

Publisher: Delhi : Kalpaz, 2005.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.10954 G959] (2).

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2.
Effective advertising : understanding when, how, and why adertising words / Gerard J. Tellis

by Tellis, Gerard J.

Publisher: New Delhi : Response Books, c2004, r2009.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 T239] (1).

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3.
Foundations of advertising : theory & practice / S.A. Chunawalla, K.C. Sethia

by Chunawalla, S.A | Sethia, K.C.

Edition: 7th ed., rev. Publisher: Mumbai : Himalaya, 2008, r2011.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 C472 ed.7] (4).

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4.
Advertising / Anil Kumar, Dinesh Chawla

by Kumar, Anil | Chawla, Dinesh.

Publisher: New Delhi : Knowledge Book, 2010.Availability: No items available

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5.
A textbook of advertising & public relations / Sajeevan Rao Arigela

by Arigela, Sajeevan Rao.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wisdom Press, 2013.Availability: No items available

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6.
A latest book on advertising management / B. S. Sharma, A. C. Mittal

by Sarma, B. S | Mittal, A. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Ankit Pub., 2012.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 Sa74] (1).

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7.
Newspaper advertising and organization

by Singh, R.P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearl Books, 2012.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.132 Si64] (1).

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8.
Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza

by Shah, Kruti | D'Souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2009, r2011.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 Sh13] (1).

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9.
Advertising and promotion / Subhash Malviya

by Malviya, Subhash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Adhyayan Pub., 2007.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 M299] (1).

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10.
The study of advertising agencies in India / M.A. Burghate

by Burghate, M.A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Adhyayan Pub., 2004.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.10954 B912] (1).

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11.
Advertising and brand strategy / M.P. Haridas

by Haridas, M.P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Adhyayan Pub., 2011.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 H224] (2).

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12.
Advertising management / Subhash Malviya

by Malviya, Subhash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Adhyayan Pub., 2007.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 M299] (1).

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13.
The Handbook of international advertising research / edited by Hong Cheng

by Cheng, Hong [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: West Sussex : John Wiley, 2014.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 H191] (1).

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14.
Television advertising / Kumari Reena

by Reena, Kumari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : APH Publishing, 2012.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.143 R258] (1).

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15.
Advertising and the changing Indian society / Srikant Verma

by Verma, Srikant.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Abhijeet Publication, 2012.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.10954 V43] (1).

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16.
Advertising and promotion in mass media / K. K. Chaudhary

by Chaudhuri, K.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Abhijeet Publication, 2002.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 C393] (1).

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17.
Handbook of advertising and public relations / Ved Prakash Gandhi

by Gandhi, Ved Prakash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Kanishka Pub., 2018.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659 G151] (1).

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18.
Advertising basics I : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese

by Vilanilam, J.V | Varghese, A.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sage, 2004.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 V71] (1).

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19.
Advertising and sales management / Sanjeev Dhawan

by Dhawan, Sanjeev.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Astha Pub., 2014.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.1 D535] (1).

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20.
Television advertising ethics and human rights / Juhi P. Pathak

by Pathak, Juhi P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Shipra, 2018.Availability: Items available for loan: GURUDAS COLLEGE LIBRARY [Call number: 659.143 P273] (1).

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